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The SellersNest blog

profit Guides for Sellers

Plain explanations of what selling online actually costs, with the calculator that answers each one.

Online seller reviewing returned packages and ecommerce return rate metrics ecommercereturns

Ecommerce Return Rate: How to Calculate It and Reduce Avoidable Returns

Learn how to calculate ecommerce return rate, measure the real cost of refunds, find avoidable causes and reduce returns with better listings and packaging. Read Online seller reviewing customer acquisition cost and advertising profit metrics customer acquisition costecommerce marketing

Customer Acquisition Cost: How Online Sellers Know If Marketing Pays

Learn how to calculate customer acquisition cost, compare CAC with profit and lifetime value, and decide whether your ecommerce marketing is sustainable. Read Online seller reviewing average order value and ecommerce basket size metrics average order valueecommerce

Average Order Value: How Online Sellers Can Increase Basket Size

Learn how to calculate average order value and increase ecommerce basket size with bundles, add-ons, shipping thresholds and profitable offers. Read