Fees & Profit
Profit Margin Calculator
Calculate profit margin, markup and break-even price from your cost and selling price — or find the price you need for a target margin.
Keep improving your seller margins
Read practical seller guides, then use the free calculators to check your numbers.
Read seller guidesFrequently asked questions
What is the difference between margin and markup?
Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. A $10 cost sold at $15 is a 33% margin but a 50% markup.
What is a good profit margin for e-commerce?
Most healthy e-commerce businesses target a 20–40% net margin after all fees, shipping and marketing. Handmade goods often need 50%+ gross margin to be sustainable.